YOUTUBE KIDS 2.0
Client: YouTube Kids
Agency: Hello Monday
Role: Ideation & Character Design
Together with Hello Monday I helped YouTube create a new universe and character family that would help them welcome a broader audience of kids into the app. We created 70+ characters inspired by and based on the current Youtube trends mixed with equal parts cute, fun and cool.
This creative recipe became the starting point for each new character. It was a goal for us that every kid – regardless of age – could find and identify with a character, so we wanted to create a broad set for the universe. Dive in and find your own favourite:
This creative recipe became the starting point for each new character. It was a goal for us that every kid – regardless of age – could find and identify with a character, so we wanted to create a broad set for the universe. Dive in and find your own favourite:
The logo is inspired by the way children play - it can transform into many shapes. Visually it’s inspired by the kids drawing style – they start with the stroke, then add the color.
We made this “secret recipe” for creating every character. They each had to have a mix of both cute and cool as well as drawing some inspiration from Youtube trends.
Below you see all the characters together. We delivered these to the Youtube team who then further developed them and integrated them into to app and branding.
Animations created by Hook / byhook.com
The characters lives in the UI of the app as well as in commercial breaks and loading screens. They are also used for YT Kids advertising and branding and merch in some cases.
A massive 1m x 1m floor plushie of Sprinkle Toast. It was a crazy dream come true seeing one of the characters I created come to life this way! What more could you want?
