YOUTUBE KIDS 3.0
Client: YouTube Kids
Agency: Hello Monday
Role: Character Design
In 2020 we expanded the YouTube Kids family tree. We came up with 15 new characters build on the original concept we came up with in 2017 where we draw inspiration from internet trends, add a bit of magic and YT spice. The characters are used in the app UI, promotional materials, videos as well as avatars for the kids to choose from.
The Highlighter Bros
Helping to highlight what’s important, these two have the same goals, but they have troubles aligning on what needs attention, so this leads to arguments over marking the wrong things.
Sticky Glouie
Glouie is really creative, but he’s also easily distracted. His body is so sticky so he keeps on picking up new companions. He hears voices and never knows where they come from, must be the wind he says... but it’s actually his friends asking for help!
The Pearate Family
This little family fit together like two peas in a pod... except there is actually FIVE and they aren’t your typical family. They’re a family of pirate peas who always stick together. They are constantly seeking new adventures so you never know where they might appear hehe.
The K-popcorn Crew
This band is a global phenomenon. They’re so popular and what's even better - there is FIVE of them! They are always on tour - popping up in different cities around the world.
Nostalgic electronic
Nostalgic is always remembering the ‘good old times’ and likes watching his favourite videos on repeat... He’s constantly trying to stay relevant along with his cassette pet and can get frustrated if you don’t know how to turn him on. Constantly dragging his feet (aka power cord).
Sindy & Sandy
The mesmerizing glitter-hourglass makes you lose track of time. They’re also extremely patient and tend to do things at their own pace. Shake them and they can travel in time!
